Brand Identity - Rude Dogs Spa
2026
- Art Direction
- Branding
Description
We love coffee sooo, sooo much.
So naturally, this week’s logo concept had to start there.
This time, inspiration comes from early mornings, specialty coffee and the unmistakable sound of a trumpet.
Tru Tru Tru is the sound that cuts through the silence and wakes up the whole room. Loud, playful and impossible to ignore.
Just like a really good cup of coffee.
The concept turns that familiar trumpet call into a metaphor for the first coffee of the day. A small ritual that brings energy, clears the mind and gets everything moving.
The identity is built around an expressive French-inspired character, full of rhythm and personality.
Playful enough to make you smile and bold enough to wake you up.
We wanted the brand to feel energetic, memorable and slightly unexpected. A specialty coffee concept that doesn’t gently whisper “good morning”. It announces it.
Tru Tru Tru. The best way to wake up.
So naturally, this week’s logo concept had to start there.
This time, inspiration comes from early mornings, specialty coffee and the unmistakable sound of a trumpet.
Tru Tru Tru is the sound that cuts through the silence and wakes up the whole room. Loud, playful and impossible to ignore.
Just like a really good cup of coffee.
The concept turns that familiar trumpet call into a metaphor for the first coffee of the day. A small ritual that brings energy, clears the mind and gets everything moving.
The identity is built around an expressive French-inspired character, full of rhythm and personality.
Playful enough to make you smile and bold enough to wake you up.
We wanted the brand to feel energetic, memorable and slightly unexpected. A specialty coffee concept that doesn’t gently whisper “good morning”. It announces it.
Tru Tru Tru. The best way to wake up.
