Brand Identity - Competitiv
2025
- Art Direction
- Branding
- UI/UX
- Development
Description
Competitiv is a branding project developed for an event focused on sustainability and new economy.
The project covered the full brand development process, from strategic foundations (moodboards, visual directions, positioning) to the creation of the visual identity and its digital implementation.
The identity included the logo and an extended visual language applied consistently across the website and social media.
The visual identity was designed as a flexible system, capable of supporting multiple phases and varied content types while maintaining clarity and coherence. Emphasis was placed on structure, readability and scalability.
The result is an integrated ecosystem where strategy, design and digital execution work together to support a complex, multi-phase event.
The project covered the full brand development process, from strategic foundations (moodboards, visual directions, positioning) to the creation of the visual identity and its digital implementation.
The identity included the logo and an extended visual language applied consistently across the website and social media.
The visual identity was designed as a flexible system, capable of supporting multiple phases and varied content types while maintaining clarity and coherence. Emphasis was placed on structure, readability and scalability.
The result is an integrated ecosystem where strategy, design and digital execution work together to support a complex, multi-phase event.
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