Competitiv
2025
- Art Direction
- Brand Design
- UI/UX
- Development
Description
The Competitiv project involved the development of a complete brand ecosystem for an event focused on sustainability and the new economy, addressing the shifting paradigms within the business landscape. The event unfolded over a period of 6 months and was structured into 4 distinct phases, each exploring key topics related to emerging economic rules and organizational adaptation.
The branding process was end-to-end, covering both strategic foundations and visual and digital implementation. It began with an exploration phase (moodboards, visual directions, and positioning), followed by the development of the logo and the overall brand system. The identity was then extended into a cohesive communication framework, applied across the website and social media to ensure consistency throughout the entire duration of the event.
The visual identity was designed as a flexible system, capable of supporting multiple phases and varied content types while maintaining clarity and coherence. Emphasis was placed on structure, readability, and scalability, enabling the brand to perform effectively across different touchpoints, from digital communication materials to the web platform.
The result is an integrated project where strategy, design, and digital execution work together to support a complex, multi-phase initiative centered around an evolving and highly relevant topic.
The branding process was end-to-end, covering both strategic foundations and visual and digital implementation. It began with an exploration phase (moodboards, visual directions, and positioning), followed by the development of the logo and the overall brand system. The identity was then extended into a cohesive communication framework, applied across the website and social media to ensure consistency throughout the entire duration of the event.
The visual identity was designed as a flexible system, capable of supporting multiple phases and varied content types while maintaining clarity and coherence. Emphasis was placed on structure, readability, and scalability, enabling the brand to perform effectively across different touchpoints, from digital communication materials to the web platform.
The result is an integrated project where strategy, design, and digital execution work together to support a complex, multi-phase initiative centered around an evolving and highly relevant topic.
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