Dreamtter
2024
- Branding
- Brandbook
- UX
- App Design
- Web Design
Description
Dreamtter is an app designed to help you achieve your goals. It allows you to track your progress and monitor the daily habits that contribute to fulfilling your dreams. The app offers the option to work independently or with a mentor, making it easier to manage and reach your objectives in a structured and efficient way.
My role in Dreamtter involved creating the branding, app design, and landing page. I was responsible for designing the logo and establishing a consistent vibe that reflected the app's story across all assets, ensuring a unified and engaging experience for the users.
My role in Dreamtter involved creating the branding, app design, and landing page. I was responsible for designing the logo and establishing a consistent vibe that reflected the app's story across all assets, ensuring a unified and engaging experience for the users.
Branding
Challenge
The challenge was to blend the idea of dreams, action, the difficulty of achieving those dreams, minimalism, and boldness, while creating a logo that could easily adapt across all assets.
Solution
The visual inspiration came from the Legend of Sisyphus, where he was cursed by the gods to push a boulder up a hill—this boulder representing the difficult-to-reach dream. The triangle symbolizes action, the circle represents the boulder (the hard-to-achieve dream), and Dreamtter represents the support needed to turn that dream into reality.
Website
Challenge
The challenge was to bring together all of the app’s features, its story, mission, and values into a single page that effectively communicates and reflects the value Dreamtter brings to users' lives.
Solution
The solution was to carefully organize and condense the information into distinct sections with a logical flow. This made the page easy to navigate and digest, ensuring it wasn’t overwhelming, while the design elements worked to promote the app’s message in the most impactful way.
APP
Challenge
The challenge was to take over the existing design, fully understand the previous flow, and either improve or completely overhaul many of the screens to ensure the app reflected the new design, mission, and purpose.
Solution
The solution was to work closely with the previous team responsible for the app, conduct multiple feedback sessions, and collaborate with the entire team to develop a logical, easy-to-navigate flow, all while ensuring the design stayed true to the brand book we created.
