OOHGC
2025
- Art Direction
- UI/UX
- Dezvoltare
Description
For this project developed for Starbucks, I led the Art Direction, UI/UX, and development, shaping a digital experience inspired by retro culture, American heritage, and industrial design aesthetics.
The concept blends vintage visual cues, bold typography, and raw textures with a modern digital structure. The goal was to reflect Starbucks not just as a global brand, but as a community-driven space centered around people and connection.
From a UX perspective, the platform was designed to feel intuitive and editorial, balancing nostalgic atmosphere with contemporary usability. Subtle interactions and a carefully structured layout support storytelling while maintaining clarity and performance.
I also handled the full development process, ensuring a seamless translation of the creative vision into a responsive, high-performing digital product. The result is a cohesive experience that captures both the cultural roots and the human essence of the brand.
The concept blends vintage visual cues, bold typography, and raw textures with a modern digital structure. The goal was to reflect Starbucks not just as a global brand, but as a community-driven space centered around people and connection.
From a UX perspective, the platform was designed to feel intuitive and editorial, balancing nostalgic atmosphere with contemporary usability. Subtle interactions and a carefully structured layout support storytelling while maintaining clarity and performance.
I also handled the full development process, ensuring a seamless translation of the creative vision into a responsive, high-performing digital product. The result is a cohesive experience that captures both the cultural roots and the human essence of the brand.
