Pumpkin Spice Fragrance - Starbucks
2025
- Art Direction
- Graphic Design
- Development
Description
Together with Tuio Agency, we worked on a Starbucks campaign inspired by the iconic Pumpkin Spice seasonal drink.
The project started from Tuio’s idea of creating a perfume with the familiar Pumpkin Spice scent.
From there, we developed the visual direction and designed the perfume bottle, the packaging, and the wider campaign look.
The design combined warm seasonal references with recognizable Starbucks elements and a more premium feel.
This visual language was then extended across social media, promotional materials, and selected elements for the offline events.
The result was a cohesive campaign that translated the much-loved Pumpkin Spice experience into a fresh visual format.
The project started from Tuio’s idea of creating a perfume with the familiar Pumpkin Spice scent.
From there, we developed the visual direction and designed the perfume bottle, the packaging, and the wider campaign look.
The design combined warm seasonal references with recognizable Starbucks elements and a more premium feel.
This visual language was then extended across social media, promotional materials, and selected elements for the offline events.
The result was a cohesive campaign that translated the much-loved Pumpkin Spice experience into a fresh visual format.
